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This ebook by Al Ries talks about concentration, but not simply Individually, but for a company and their growth and vision. Ries talks regarding how to effectively manage a business by focusing on Main products, and not spreading by yourself (and your organization) far too slender by venturing into unrelated enterprises.

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He also shares The important thing decisions and forks from the street that inevitably observed him choose Charge of and grow his business.

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An easy read, filled with tales about why persons do silly points with money, and the lessons we could find out.

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